Waiting for your book to be chosen

By Dennis Mellersh

If you are planning on writing a book or are in the process of writing it, it’s important for you to realize that you no longer have to depend on other people to validate and market your work.

Many new writers understandably want to have their writing efforts endorsed by having their book, for example, being chosen for publication by a third party person and/or organization, such as the submissions editor at a publishing company.

That is the historical and traditional route.

But these days, if you are writing a book and want to see your ideas and concepts alive in the hands of an audience, you can personally take charge by self-publishing and self-marketing your work through a variety of contemporary platforms and marketing/communications media.

The trend to writers  going the self-publishing route is part of a growing movement among creative people to manage their own destinies – by not only being creative in their work, but also by being innovative in how they get their creative message out to a target audience.

Why wait to be chosen or picked  by a third party when you can choose or pick yourself  and be more in command of managing the spread of your ideas and concepts?

Marketing and creativity expert Seth Godin has done a several excellent posts on the importance and advantages of choosing or picking yourself. One of his latest and best articles on this subject (and the spark for my article above) is on his blog at the following URL:

http://sethgodin.typepad.com/seths_blog/2013/04/getting-picked-need-to-vs-want-to.html

Godin throws more light on this same topic in his follow-up post at:

http://sethgodin.typepad.com/seths_blog/2013/04/but-i-dont-want-to-do-that-i-want-to-do-this.html